Zen and the Art of Real Estate Investing with Jonathan Greene

142: Uncovering the Trajectory of Turnkey Real Estate with Marco Santarelli


Single-family residential real estate may not be flashy, but it’s still a great investment—especially when you choose turnkey properties.

On this episode of Zen and the Art of Real Estate Investing, Jonathan welcomes Marco Santarelli. Marco is an entrepreneur, investor, author, speaker, podcaster, educator, and the founder and CEO of Norada Capital Management and Norada Real Estate Investments, the largest nationwide provider of turnkey investment properties.

Jonathan and Marco begin their conversation by discussing Marco’s first property flip at just 18 years old. You’ll hear how Marco cultivated an entrepreneurial mindset and the personality trait that helped him get started down this path at a young age. He shares why ignorance is expensive, why he no longer budgets to the penny, and what led him to found Norada Real Estate Investments to help others invest in turnkey properties. Marco reveals two concepts every investor should know, his favorite asset class (hint: it isn’t flashy), and his advice for brand-new investors. Finally, you’ll hear why networking with like-minded people is critical to building your knowledge base as an investor.

Buying investment properties doesn’t have to mean purchasing fixers. Instead, you can consider working with someone like Marco, who specializes in matching investors with turnkey properties.

In this episode, you will hear:

  • Marco Santarelli’s first property flip at 18 years old and what interested him about real estate
  • The entrepreneurial mindset, the time freedom it offers, educating yourself, and investing in assets that create an income and equity over time
  • The personality trait Marco possessed that helped him get started at such a young age
  • Why ignorance is expensive and creating a target to achieve success
  • Understanding your finances and focusing on making money versus saving your way to wealth
  • How Marco educated himself when he first began real estate investing and before the internet
  • The story behind the founding of Marco’s turnkey real estate company
  • The lure of turnkey properties and why no property is totally passive
  • Two concepts Marco says investors should know
  • Deciding whether you’re a cash flow investor or appreciation-based
  • Marco’s exploration of other asset classes and what his favorite is
  • Property management and caring for tenants like customers
  • The advice Marco would offer to a brand-new investor and where he recommends starting
  • Why networking with like-minded people is critical for building your knowledge base
  • Norada Capital’s goal and what makes it great for investors

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Supporting Resources:

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