Zen and the Art of Real Estate Investing with Jonathan Greene

082: Building Generational Wealth Brick By Brick with Casey Franchini


Real estate investing doesn’t have to be complicated, but there are some basic strategies every investor should consider implementing if they want to be successful. It also means you need to know the market you’re putting money into.

On this episode of Zen and the Art of Real Estate Investing, Jonathan sits down with Casey Franchini, founder of Brick By Brick Wealth. Casey has been investing in real estate for the past 20 years. She began as a real estate agent in her 20s, finding flips for investors, ultimately moving out of California to Memphis, Tennessee, where she invests in single-family homes today. She also runs Brick By Brick Wealth, which coaches aspiring real estate investors on creating a successful business model.

Jonathan and Casey’s conversation starts off with her first exposure to real estate when her dad purchased a crack house when she was in eighth grade and moves into why she became a real estate agent in her early 20s. You’ll hear her thoughts on tenants who have pets, smoking in rental properties, and how to find an emerging market that suits your investing needs. Casey also shares why she prefers to invest in more expensive neighborhoods versus more affordable ones. Finally, she explains what Brick By Brick Wealth’s mission is and how she helps her students achieve their goals.

Casey’s 20 years of experience in real estate investing offers value to both new and experienced investors alike in an episode you won’t want to miss.

In this episode, you will hear:

  • How her father’s purchase of a crack house introduced Casey Franchini to real estate

  • What appeals to Casey about real estate

  • The two things she looks for when she buys a piece of real estate

  • The process she uses to discover emerging markets for investing and the formula that works best for her

  • The difficulty new investors have in investing in California

  • Her biggest investing career mistakes come down to her tenants and why she now buys in better neighborhoods

  • Appreciation in better neighborhoods, the rent increases you can make, and the issues that arise with pets and smoking

  • Casey’s focus on single-family properties and why she’s happy with those investments

  • Her thoughts on investing in condos as a first-time investment and what to look for

  • How she helps her students identify markets they like and create a funnel with opportunities to work with the right people

  • Casey Franchini’s coaching program and her advice for finding valuable programs or materials to learn about real estate investing

  • Where people get stuck when they’re first getting started in investing

  • The first thing you need to do before you start buying properties, according to Casey Franchini

  • How much money you need to have in the bank before you pursue real estate investing

  • Brick By Brick Wealth coaching and what her business does for people

  • The definition of “rent ready” and why you should look for those properties

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