In this episode, Jonathan Greene and Jon Ostenson explore franchising as a potential path to business ownership and compare its semi-involved nature to the principles of real estate investing. Jon explains how the right operator can make a franchise significantly more hands-off while emphasizing that the level of involvement ultimately depends on the person running the business.
They also discuss which franchise categories are gaining momentum and where Jon sees opportunities today. From Pilates and senior-focused businesses to property services, home services, and business-to-business services, he explains why fragmented markets with strong demand can be particularly attractive.
The conversation also covers the potential tax benefits of business ownership, including startup losses, Section 179 depreciation, and Qualified Business Income. Jon shares how owning a business can create opportunities for tax planning and wealth building that may not be available to someone earning only W-2 income.
In this episode, you will hear:
- Why the right operator can make a franchise significantly more hands-off
- How to evaluate franchise categories based on demand and competition
- Why Pilates and senior-focused businesses are gaining attention
- The potential tax benefits of franchise and business ownership
- How business ownership can create wealth-building opportunities beyond W-2 income
Connect with John Ostenson
Website: franbridgeconsulting.com
YouTube: @JonOstensonFBC
Facebook: @JonOstenson1
LinkedIn: @jonostenson
Book: Contact
Connect with Jonathan
Website: zenandtheartofrealestateinvesting.com
Website: streamlined.properties
YouTube: @JonathanGreeneRE
Instagram: @zenrealestateinvesting
Instagram: @trustgreene
Instagram: @streamlinedproperties
Zillow: zillow.com/profile/streamlinenj
Bigger Pockets: biggerpockets.com/users/jonathangreene
Facebook: @zenandtheartofrealestateinvesting
Facebook: @streamlinedproperties
Zen Substack: @trustgreene
Email: jonathan@trustgreene.com
This episode was produced by Outlier Audio
Listen on Apple Podcasts: podcasts.apple.com/us/podcast/zen-and-the-art-of-real-estate-investing
