On today’s episode of Zen and the Art of Real Estate Investing, Jonathan interviews Brian Ferguson, founder of Altunas Capital. With a focus on large-scale multifamily assets, Brian brings a wealth of experience, having spent 16 years in real estate investing before ever raising outside capital.
As they start their discussion, Jonathan and Brian talk about Brian’s real estate journey, touching on the lessons he’s learned and what he would have done differently. Brian shares the importance of understanding property needs and conducting thorough due diligence in syndications. He recounts his transition from auto finance to real estate, offers advice to new flippers, and explains the concept of “putting lipstick on a pig” in real estate. Brian expresses his preference for ground-up construction, cautions against flipping for beginners, and warns about the negative influence of social media on new investors. The conversation also covers Brian’s use of EOS to scale his business, his interest in other asset classes, and the ongoing impact of COVID on his portfolio. He highlights the value of creating systems to help new investors avoid common mistakes as their businesses grow.
You’ll hear more from Jonathan and Brian on:
- Creating operational intelligence in your business allows you to understand a property’s day-to-day management and maintenance, making it easier to scale your business.
- Vertical integration can be a major advantage, allowing Brian’s company to quickly identify and address operational issues like excessive maintenance and repair costs.
- Implementing EOS helps Altunas Capital ensure they have the right people in the right seats.
If you’re interested in large multifamily or just need a better method to manage your business as it scales, Brian Ferguson shares what he’s learned from his many years in real estate.
If you want to learn more about Zen and the Art of Real Estate Investing Podcast, check out https://zenandtheartofrealestateinvesting.com/podcast/174/.