Zen and the Art of Real Estate Investing with Jonathan Greene

Real Estate Syndication Through Crowdfunding with Adam Gower


For real estate investors venturing into syndication, the significance of establishing a robust online brand presence cannot be overstated. In a conversation on a recent episode of Zen and the Art of Real Estate Investing, Jonathan interviews Dr. Adam Gower. As the founder of GowerCrowd, Adam specializes in crowdsourcing for real estate syndications. With his experience as an author, speaker, and podcast host, he shares his insights into harnessing the potential of digital marketing to carve out a distinct identity in the real estate landscape.

Within their conversation, Jonathan and Adam explore how to create an online brand presence to gain a strategic edge over competitors. They emphasize the importance of understanding an investor’s “why,” a critical factor that can drive success in real estate syndication. Furthermore, Adam shares advice on optimizing your website content, underscores the absence of a one-size-fits-all solution to success, and highlights crafting a well-rounded marketing strategy.


Jonathan and Adam also cover:

  • Consistency is a must if you want to create a successful online marketing campaign. You have to show up online regularly in a predictable way.

  • There is no silver bullet to success. Work and building a solid capital formation website and system, social media, and automated emails for everything are important, but they take work to build, maintain, grow, and become more effective over time. However, building a system like Adam recommends can become significantly more effective, creating more efficiency in your time and productivity.

  • Don’t pay for advertising until you have a good platform to build from. Otherwise, you’re wasting your money.

  • An established online presence changes the conversation you’ll have with potential investors. Instead of asking about your background, why you’re doing what you do, and how long you’ve been at it, the questions will change to can I invest using my IRA? They’re active investors and don’t need background information because they already have it.


Adam’s advice on building your online marketing strategy is full of actionable tips you won’t want to miss.

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