Zen and the Art of Real Estate Investing with Jonathan Greene

Mastering Multifamily Real Estate Development with Barbara Isabel


Unlocking the potential of multifamily real estate for wealth creation often hinges on having the right guidance, and that’s where a mentor becomes the secret sauce. In this episode of Zen and the Art of Real Estate Investing, Jonathan interviews Barbara Isabel, a multifamily and real estate investment specialist and attorney who transitioned from Spain to Los Angeles at 24.

Barbara’s introduction to real estate came through her father, who worked in the industry, yet it wasn’t until her move to L.A. that she embraced its possibilities. Today, specializing in multifamily real estate development, Barbara shares her knowledge with clients, guiding them to build generational wealth through strategic real estate investments.

Jonathan and Barbara explore her early exposure to real estate, uncovering why she chose to pursue a legal career instead of directly joining the family business. Barbara shares the memories that drew her back to the industry upon her move to Los Angeles, recounting her initial deal and the strategic niche that propelled her to success.

The conversation reveals how Barbara integrated multifamily properties into her portfolio, her targeted investment areas in Los Angeles, and the resilience that makes rental properties recession-proof. She offers recommendations for first-time homebuyers, glimpses of her future investment plans, and the enduring returns of providing value to clients. Barbara Isabel wants to help others conquer multifamily real estate to create generational wealth.


Jonathan and Barbara explore the following topics and more:

  • Because there is no cap on the amount of money you can make in real estate, it is easier to build generational wealth.

  • If you’re a first-time homebuyer, consider buying a duplex instead of a single-family residence.

  • Find your niche in real estate and focus your efforts on that niche. Focus leads to greater success.


Mastering multifamily property investing doesn’t have to be complicated, and Barbara Isabel expertly breaks it down into bite-sized pieces.

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