Zen and the Art of Real Estate Investing with Jonathan Greene

Building Generational Wealth Brick By Brick with Casey Franchini


In real estate investing, you can succeed by applying fundamental strategies and understanding your chosen market. On this episode of Zen and the Art of Real Estate Investing, Jonathan chats with Casey Franchini, the founder of Brick By Brick Wealth and a seasoned real estate investor with two decades of experience. Casey’s journey started as a real estate agent in her 20s, eventually leading her from California to Memphis, Tennessee, where she specializes in single-family home investments. She also guides aspiring real estate investors on building effective business models through Brick By Brick Wealth.

In Jonathan and Casey’s conversation, they delve into her early introduction to real estate, including the story of her dad purchasing a crack house property when she was in eighth grade, and her decision to become a real estate agent in her early 20s. Casey shares lessons she’s learned from dealing with tenants who have pets, smoking in rental properties, and the art of identifying emerging markets that align with your investment objectives. She also explains her preference for investing in higher-end neighborhoods. Casey also elaborates on the mission of Brick By Brick Wealth and how she guides her students to achieve their real estate goals.


Some highlights from Jonathan and Casey’s chat include:

  • California is a difficult state to invest in for two reasons. The first is that high prices are difficult to overcome–especially for a first-time investor. Second, the state isn’t landlord-friendly, and in fact, tenants have more rights than landlords.

  • There are a couple of things Casey looks for when deciding to purchase a property in an emerging market. What types of businesses are moving in? What would make people want to move there? Once you determine those key components, you can then dig into the market for a great neighborhood that appreciates.

  • Your personal finances will determine whether or not you’re ready to become a real estate investor. You should not have consumer or credit card debt, and your credit score should be above 680. Additionally, you’ll need some money in the bank that you’re prepared to put into a property.

  • Pets and smoking cause damage to rental properties, but there are fees you can put in place to help mitigate costs and damages.


Jonathan and Casey covered a lot of ground in this episode, and these are topics you won’t want to miss.

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