319: Getting Dirt Rich Through Land Investing and Development with Jose Berlanga

In this episode, Jose Berlanga joins Jonathan to dive into the foundational role land plays in real estate investing and development. From small projects to massive infrastructure, he explains why every successful deal starts with selecting the right piece of dirt.

The conversation also explores how reputation shapes opportunity in real estate. Jose shares lessons learned from mentors and experience, emphasizing how ethical decision making creates long term leverage with lenders, brokers, and landowners.

The episode closes with a powerful reminder about value creation over time. While buildings depreciate, land and location continue to drive appreciation, especially in evolving and transitional markets.

In this episode, you will hear:

• Why land selection is the true foundation of real estate investing
• How reputation influences deal flow and negotiation outcomes
• The long term impact of doing the right thing in business
• Why land appreciates while buildings depreciate
• How location and utilization drive property value growth