317: How Commercial Real Estate Can Enrich the Lives of People at Work with Jonathan Iger

In this episode, Jonathan sits down with Jonathan Iger to explore how commercial real estate is evolving as tenant expectations shift and competition intensifies. Jonathan Iger shares insights on why the office market is not dying but instead becoming more segmented, with luxury and differentiated assets pulling ahead.

The conversation dives into how hospitality concepts like surprise and delight can be applied to office environments to improve tenant satisfaction and retention. These strategies move beyond amenities and focus on consistent service and meaningful experiences.

Jonathan also explains the power of branding in commercial real estate and how strong brands can drive financial performance when paired with operational excellence. Investors will gain a fresh perspective on how experience, service, and positioning impact long-term returns.

In this episode, you will hear:

• How the office market’s shift to luxury and differentiation affects investment strategies
• The impact of surprise and delight tactics on tenant satisfaction and retention
• Branding strategies in commercial real estate inspired by hospitality industry leaders
• The financial benefits of delivering consistent brand quality
• The evolving landscape of commercial office development post-COVID