In today’s episode of Zen and the Art of Real Estate Investing, Jonathan welcomes Neal Bawa, founder and CEO of Grocapitus and a nationally recognized leader in data-driven real estate investing. Known as the “Mad Scientist of Multifamily,” Neal brings a tech-forward approach to real estate, combining sharp market analysis with a clear-eyed view of risk, strategy, and opportunity.
Neal shares how he went from running a tech company in Silicon Valley to building a $660 million real estate portfolio. He breaks down the importance of data modeling, boots-on-the-ground research, and why emotional detachment is critical for success. In 2009, his in-depth analysis revealed a unique opportunity to purchase distressed properties in Madera, California, long before others recognized the potential upside. By pairing his insights with real-world hustle, he secured cash-flowing assets in a down market.
The conversation covers more than just the past. Neal outlines today’s market challenges and where he sees opportunities. He explains how rising interest rates, oversupply in Class A markets, and flawed assumptions about cash flow have changed the investment landscape. Through it all, his emphasis remains the same: use data to identify market timing, stay ahead of headlines, and act strategically.
Jonathan and Neal also dig into why townhomes have become the most efficient build-to-rent option, how Neal’s team sources land with minimal upfront capital, and why absorption rates—not just occupancy—are the key metric to watch in multifamily. For new and seasoned investors alike, this episode is a masterclass in seeing opportunity where others see risk.
In this episode, you will hear:
- How Neal used data and timing to succeed during the 2009 downturn
- The importance of combining tech with in-person market validation
- Tactics for spotting mispriced Class A properties using rent roll analysis
- Absorption trends as a better indicator than occupancy rates
- Townhomes as an efficient and scalable build-to-rent solution
- Land acquisition techniques that limit upfront capital exposure
- Frameworks for building scalable, data-informed investing systems
- Market shifts that signal rent growth recovery on the horizon
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Supporting Resources:
Grocapitus website – grocapitus.com/neal-bawa
Multifamily University on YouTube – www.youtube.com/c/MultifamilyU
Neal Bawa on Facebook – www.facebook.com/NealBawaMFU
Neal’s Instagram – www.instagram.com/nealbawa
Connect with Neal on LinkedIn – linkedin.com/in/neal-bawa
Grocapitus on X – x.com/grocapitus
Neal on TikTok – www.tiktok.com/@nealbawa
Multifamily University Investor Club – multifamilyu.com/club
Grocapitus Website – https://www.grocapitus.com
Free eBook: Location Magic – https://multifamilyu.com/lp/location-magic-ebook/
Join Our Investor Club – https://multifamilyu.com/club
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