Podcast

Zen and the Art of Real Estate Investing with Jonathan Greene

202: Perfecting Short-Term Rental Management and Acquisition with Luke Carl

Doing short-term rentals well can be difficult, but today’s guest on the podcast proves why they don’t have to be over-the-top to create a great guest experience while producing an impressive income stream.

On this episode of Zen and the Art of Real Estate Investing, Jonathan sits down with Luke Carl, co-founder of The Short Term Shop. Luke is also the education and self-management specialist for The Short Term Shop. He is the host of the podcast Short Term Rental Management. The Short Term Shop is a team at eXp where you can buy, sell, and learn short-term rentals with their local experts across 20 markets.

Jonathan and Luke begin their conversation by exploring how Luke got into real estate by way of a 25% stake in a bar in New York City. He explains what he learned about networking and relationships from that experience and how he tried multiple real estate types before settling on short-term rentals. Luke outlines what he liked about the Great Smoky Mountains after trying rentals out in Nashville, the importance of being a good landlord with a vested interest in your tenants and community, and what appeals to visitors about short-term rentals. You’ll hear what’s behind the increasing amenities they offer, why it isn’t for every investor, and why price-per-night still matters. Finally, Luke reveals the importance of the property’s description and the photos’ accuracy to ensure a satisfying guest experience.

Luke Carl has a wealth of experience in both networking and short-term rentals, which he is eager to share with others and help them carve a path to success.

In this episode, you will hear:

How Luke Carl fell into real estate in his 30s alongside a 25% stake in a bar
What the bar business taught Luke about networking and relationships
His path to short-term rentals after trying multiple other avenues and why he ultimately honed in on the Great Smoky Mountains
The importance of being a good landlord with a vested interest in your tenants and community
The appeal behind short-term rentals for visitors and the increasing amenities they offer
Why price-per-night still matters, and short-term isn’t for every investor
The importance of the description and the photos matching the property expectations

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