In this solo episode of Zen and the Art of Real Estate Investing, Jonathan shares his decision to reenter the short-term rental market after a long break. He outlines the process he used to select Black Mountain, North Carolina, as the ideal location, discussing the key criteria that helped him narrow down his options. Jonathan also explains the appeal of short-term rentals, including the personal benefit of using the property during off-peak seasons.
Jonathan underscores the importance of design and adding attractive amenities for renters. He emphasizes the value of collaborating with other local STR owners and being a positive asset to the community. Jonathan also reveals his potential plans to develop more properties in Black Mountain if his current investment proves successful and the lasting generational impact he hopes to create for his children. With over 30 years of experience, he explains why short-term rentals may not suit everyone.
Jonathan further hones in on these points:
- Owning short-term rentals you can use for your own enjoyment is a usage play.
- Black Mountain, North Carolina, offers fewer regulations on STRs but is still in the area Jonathan wants to be in.
- Even if you aren’t a “people person,” attention to detail can compensate for not wanting personal interactions with guests.
- Finding one good STR in an area can serve as a proof of concept for further expansion in a particular area.
If you’ve ever wondered about Jonathan’s process for choosing real estate, you won’t want to miss this episode as he lifts the lid on his criteria for STRs.
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