Flipping, multifamily, and short-term rentals dominate the real estate investing scene, but land offers an untapped ocean of opportunities. On this episode of Zen and the Art of Real Estate Investing, Jonathan interviews Clay Hepler, known as the Landman. First setting out to build a rental portfolio, Clay pivoted to land when his circumstances changed. Now, he is a successful land flipper and Landman’s CEO.
During their conversation, Jonathan and Clay explore Clay’s decision to drop out of college and shift his focus toward real estate. They explore the importance of mindset in building a business, caution against following “gurus” who lack practical experience, and the value of repetition. Clay explains why he adjusts his sales script monthly, how lowball offers can initiate seller conversations, and the effectiveness of direct mail in reaching potential sellers. They also discuss consistency in achieving success, the benefits of connecting with and relating to your audience, and the differences between reactive and proactive business models. Clay shares why he never plans to scale out of his business and what participants can expect from his Landman Accelerator course.
You’ll hear more from Jonathan and Clay about:
- Land presents less competition for investors than other asset classes like short-term rentals or multifamily properties.
- Targeted direct mail campaigns work but require adjustments and follow-up phone calls.
- Clay never wants to “scale out” of his business.
Land offers tremendous opportunities outside traditional asset classes, and Clay Hepler is teaching others to build a legacy by taking advantage of this underutilized class.
If you want to learn more about Zen and the Art of Real Estate Investing Podcast, check out https://zenandtheartofrealestateinvesting.com/podcast/154/.