Zen and the Art of Real Estate Investing with Jonathan Greene

Improving Lives Through Real Estate with Ryan Gibson


The real estate investing world is far from being passive. A lot of people think it’s purely passive, but there are a lot of things that go into making sure that, not only is your business going to thrive, but also, that you’re bringing value to everyone involved.


Ryan Gibson, Chief Investment Officer and co-founder of Spartan Investment Group, is helping people on all sides of the equation while running a company. Ryan shares best practices from hiring people to raising money for other people.


Ryan has organized over $200 million of private equity for their projects. Since its establishment in 2017, Spartan Investment Group has now become a prominent self-storage firm, managing close to 4 million square feet across 65 storage properties. 


How to Have a Company People Would Want to Work For


1. The fit interview

During the interview process, ask what value they least identify with out of your company’s core values. This then tells you two things. One, they shouldn’t have gotten to this point if they didn’t know your values. Second, they need to have some humility and always be working on their growth. You don’t want a know-it-all in an organization and this kind of interview is helpful when hiring for value.


2. Review the mission-vision values. 


Review the mission-vision values to your team by bringing those up in conversations. Writing your values on the wall to remind everyone is not enough to get them. Discuss how those values align with every part of your process in the organization. 


The Trifecta of Raising Money for Other People


Raising money is not for everyone because you have to have a high degree of responsibility to do it. And if you’re fit for the job, use the idea of serving people as your motivation to be as good as you can be.


1. Know real estate. 

2. Know the market that you’re investing in.

3. Know those who really know, like, and trust you. 


Presenting your brand is also key to raising money for other people. Have a portfolio of projects or referrals on a website, or a track record that you can share, reflective of how you’re going to take care of your investors. Transparency is also critical because that is what breeds referrals. 

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