Zen and the Art of Real Estate Investing with Jonathan Greene

High-Quality Real Estate Investments at Scale with Veena Jetti


In any career, whether it’s navigating the world of real estate investing or thriving in the corporate realm, the compass to success is firmly anchored in goal-setting. Goals serve as the guiding stars on the path to success.

In the most recent episode of Zen and the Art of Real Estate Investing, Jonathan chats with Veena Jetti, founder of Vive Funds. Veena’s expertise shines through as she shares her story, which spans over a decade in the real estate domain and encompasses more than $1 billion in real estate assets throughout her career. Her experience and commitment to curating top-tier real estate investments at scale are admirable.

Veena opens up about her real estate career, sharing some of the wisdom she’s gained along the way. She reflects on her early experiences, expressing why she wishes she’d jumped directly into multifamily properties rather than beginning in residential real estate. She also provides insights into the common challenges that often prevent investors from scaling their ventures rapidly. Her profound commitment to effecting positive change through her investments becomes evident as she discusses the meaningful impact they enable her to make.

The conversation also reveals Veena’s adept capital sourcing, her nuanced investment strategy, and the criteria she uses to assess opportunities. Her generosity, humility, and earnest desire to empower others to forge their paths to success shine, making this episode a must-listen for aspiring investors.

Jonathan and Veena explore several topics, including:

  • Veena operates using the ILI model, which stands for income, lifestyle, and impact. The first step is attaining income, then lifestyle, and finally, you focus on impact, which is the part she most cares about right now. She wants to help others achieve the same success.

  • Her first multifamily deal was the most difficult because she needed to raise capital from investors. Initially, no one wanted to invest with her. But once the first deal was accomplished, the deals became easier, and money became easier to obtain.

  • Social media can be a powerful tool for finding investment partners. Think of real estate investing as a team sport rather than a solo venture, and use social media to find like-minded partners. You can pair your skill sets to discover excellent opportunities.


Veena Jetti is a wealth of knowledge when it comes to multifamily properties and wants you to find the same success.

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