Jonathan Greene sits down with Scott Lurie, founder of F Street Investments and The Hard Money Co., to explore how discipline, transparency, and strong relationships built his real estate empire. From flipping homes in Milwaukee to structuring national multifamily syndications, Scott’s journey shows what sustainable success in real estate truly looks like. They dive into the realities of today’s market—over-leveraged multifamily deals, the pitfalls of social-media “gurus,” and why integrity still wins over flash. Scott also explains what separates borrowers who thrive from those who fail and how a 16-year flawless payment record was earned, not claimed.
In this episode, you will hear:
- The lasting advantage of local investors in a nationalized world
- What makes a trustworthy lender and operator in today’s market
- The business case for hotel-to-multifamily conversions
- How to protect your investors’ trust through every cycle
- What’s coming for over-leveraged assets and how disciplined players can endure
Listen the episode here → https://zenandtheartofrealestateinvesting.com/podcast/293/